brand name fail

i usually avoid going to establishments which imply that their customers are akin to livestock.  the golden corral is one of them.  the second is dressbarn.

next week i have my annual sales meeting in new orleans and i realized that i have no nice business casual clothes to wear.  i work from home, so my usual outfit is jeans and a hoodie or a sweater.  i have 2 pairs of dress pants and a few cardigans that i wear when i visit customers, but i don’t have enough cute outfits for a whole week with my coworkers.  i decided to do a little shopping, but i didn’t want to invest heavily since i am determined to NOT be this size for much longer.

my first go-to spot was old navy and i did pretty well.  i got some cardigans, a jersey wrap dress,  and a pair of skinny jeans (which i never ever ever thought i would buy, but i need them for my cute new boots*).  i didn’t find a good blazer or anything business-y though.   as i was leaving, i noticed that there was a dressbarn next door.  since the weather was bad, there was virtually no one around and i decided that i could quickly check out the store, just to see if it was a bad as i thought it would be.

i ended up spending $136 there.  i got a cute silk tank (pictured on the model) in a colbalt/black paisley-type pattern to wear under a black sweater with black pants.  i got a clearance brown/green patterned gauzy tank ($7!) to wear under this blazer (although mine is a dark tan color, not black).  i got this grey long sleeved tunic with a cute monochrome rosette detail at the collar.   i also got a cowl neck scarf (brown/grey) and 3 pairs of earrings. 

i was happy to shop in the “misses” section and not the “womens” section, although the “womens” section actually had some really cute things that weren’t available in the smaller sizes.  that kind of sucked.

anyhow, i was surprised. i’m not sure what i thought i would find in there, but i assumed it would be hideous, all based on the name.  i’m guessing that when it started, their brand manager was like “i have a GREAT idea for a name!  hint:  it’s where all the self proclaimed “clothes horses” will want to shop!”  

*so annoyed that these are only $26 now.  I paid around $40, which I thought was a good deal at the time!! i am also pissed because they are now sold out of black ones.  they are very comfy. 

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2 responses to “brand name fail

  • Lori

    That's so funny. James and I always laugh at The Golden Corral commercials. I always envision people eating out of troughs and being herded along :)I LOVE those boots. Good luck at your sales meeting.

  • kt

    i've never seen a commercial for one, but just the name and knowing it's a buffet gives me the exact same image in my head. i always laugh when we pass one and comment to jared that i wouldn't be caught dead in the vicinity of a place like that. who in their right mind did the branding for that place? of course, i'm sure that 75% of the people in this country see nothing wrong with it and probably think it's just good AMERICAN eatin'. i have gotten so many compliments on the boots! they are super cute and SOOO freaking comfortable. they're like tennis shoes! you were the one who inspired me to find a pair like them, so thanks! 😉

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